Where Christmas magic meets quality craftsmanship

There’s something special about the way a home feels at Christmas. It’s not just the decorations or the tree; it’s the way everything seems to come alive, filled with laughter, warmth, and the quiet joy of all being together.

Picture this – a quiet, snowy evening. Inside a warm, beautifully dressed home, a special kind of magic is at work. This is the world of the Jones Homes Christmas Elf, a mischievous little visitor with a very important job – to find the perfect new build home, where the spirit of Christmas can truly come to life.

This festive season, we’re telling their story in a heartwarming new Christmas video, for all the family. It’s a tale that celebrates the joy of a cosy Christmas at home, while revealing the exceptional quality and thoughtful design that make a Jones home the perfect place for your family’s future.

A magical inspector on a mission
We all know the stories of elves who visit in December, reporting back to the North Pole on those who have been naughty or nice. Our elf follows a different calling. Forget the shelf; this guest is searching for something more lasting – impeccable craftsmanship.

In our video, you’ll follow the elf’s playful antics as they explore a Show Home at our Sunfield development. Watch as they test the smooth glide of a kitchen drawer, ensure the Christmas table is perfectly set in one of our open-plan kitchen-dining areas, and enjoy a soak in one of our beautifully fitted family bathrooms. Their journey is a whimsical seal of approval, highlighting the thoughtful details that are standard in every one of our new build homes for sale across the UK.

Built by Jones. Approved by Elves.
The Jones Homes Christmas Elf’s adventure leads to a simple, confident conclusion, “Built by Jones. Approved by Elves.” This is more than a line; it’s a promise. It’s a playful nod to the rigorous standards we’ve upheld since our founding in 1959, suggesting that our new build homes are so well-crafted, they’ve earned the endorsement of the most discerning magical inspectors.

Your invitation to a magical new beginning
The rooms our elf explores aren’t a film set. They are a glimpse into your future Christmases. They are the same spaces where you could be hosting family gatherings, putting up your tree, and starting new traditions in a home of your own.

We have a collection of beautiful new homes for sale across the UK, each built with the care and quality worthy of a little festive magic. This is your invitation to find a home where your own family’s story can begin.

Watch the video today and let yourself dream of a Christmas in your new Jones home. Our helpful Sales Advisors are on hand at our developments to guide you through the process and introduce you to our range of home styles. We hope this video fills you with the joy and excitement of a new chapter and, on behalf of everybody at Jones Homes, we wish you a very Merry Christmas.